How disinformation can have a significant impact on consumers' willingness to pay (WTP) for food

An application of experimental auction | Representative: Giulia Maesano

Date: 04 April 2025 from 11:30 to 14:30
Event location: Aula 2, DISTAL | Viale Giuseppe Fanin, 44, 40127 Bologna BO
Access Details: Free admission until availability lasts

As part of the course Research Methods for Horticultural Business, the Seminar entitled: "How disinformation can have a significant impact on consumers' willingness to pay (WTP) for food" will be held. During the seminar, the theoretical framework, the experimental design and the results of the study will be presented. An experimental auction simulation will also be conducted, giving participants a hands-on experience with the methodology and its implications. Speaker: Prof. Roberta Selvaggi (University of Catania).