How disinformation can have a significant impact on consumers' willingness to pay (WTP) for food

An application of experimental auction | Referente: Giulia Maesano

Data: 04 aprile 2025 dalle 11:30 alle 14:30
Luogo: Aula 2, DISTAL | Viale Giuseppe Fanin, 44, 40127 Bologna
Modalità d'accesso: Ingresso libero fino ad esaurimento dei posti disponibili

As part of the course Research Methods for Horticultural Business, the Seminar entitled: "How disinformation can have a significant impact on consumers' willingness to pay (WTP) for food" will be held. During the seminar, the theoretical framework, the experimental design and the results of the study will be presented. An experimental auction simulation will also be conducted, giving participants a hands-on experience with the methodology and its implications. Speaker: Prof. Roberta Selvaggi (University of Catania).