Special Issue Information
International food and agribusiness marketing has become one of the most important fields of work for many researchers and academicians. Value chains are getting more and more globalized and the connections among markets are more intense and diversified. In this framework, the marketing strategies for food and agricultural products should be carefully studied.
However, in the last three years, the food system is facing three important obstacles: health crisis, food security and climate change, which are pressing stakeholders to think of new ways in which the future food supply chain should develop.
Therefore, this special issue aims to understand how different marketing strategies can be employed for overcoming the three above-mentioned obstacles by considering different stakeholders of agricultural products and food value chain, from farmers to the final consumers. It is necessary to highlight the fact that also the instability of the political framework and the war conditions involving many countries, cause chain disruption and changes in the global supply chains. Therefore, marketing plans should carefully take into consideration this framework.
However, it is necessary to understand the background and factors that affected the crisis we are facing today. In recent years, global agriculture markets faced an increased volatility, directly impacting stakeholders of the food chain. Price volatility makes planning for farmers and buyers extremely difficult and may result in political unrest.
In addition, the EU agriculture and food supply chain is getting more and more complex and sees the development of specific chains for higher value added or specific products, in order to fulfil specific consumers’ demands. The proliferation of these initiatives requires an assessment in terms of benefits and costs from part of producers/farmers and other stakeholders of the food supply chain.
Therefore, the dynamic development of agricultural markets and political instability requires permanent monitoring and prospective analysis through economic models that have become indispensable tools in preparing and negotiating policy decisions like trade multi- or bilateral negotiations. In addition, these events create opportunities for rural development, especially necessary for the overpopulated areas of the cities. Sustainable food chain organization, strictly linked to the original territory, and an efficient use of natural resources are two fundamental issues of the rural development pillar.
The focus of this special issue is certainly vast and could be investigated from many points of view, adopting both a theoretical and an empirical approach.
Keywords
• rural food systems
• entry strategies into developed and developing markets
• rural dimension in international agrifood marketing
• rural development – biodiversity – sustainable marketing
• applied economics and rural markets
• sustainable marketing strategies
• new frameworks for the international marketing of agrifood products
• global food marketing
• applied models for agrifood international marketing
• rural areas contribution to GVCs (global value chains)
